Communications business models are changing rapidly. Communications service providers (CSPs) are rethinking their roles in the digital world and must adapt their processes, structures and cultures to compete. They must switch from supporting business models to providing information during, or even before the event takes place. Most, if not all CSPs understand and agree that real-time responsiveness is vital in order to remain competitive, writes Olaf Vieselmann.
When managing video service delivery, mere data isn’t enough to reach higher operational efficiency, the right service quality level and achieve better customer understanding. You need actionable insights and now’s the time to act, says Mikael Dahlgren
Customer experience provides a means for CSPs to set themselves apart from their rivals, but the task is not straightforward, writes Jarkko Multanen
The days of one-size-fits-all service levels in telecoms are rapidly coming to an end. Falling revenues from traditional voice and text services are driving CSPs to focus on high value customer segments, in particular large enterprises that deliver significant revenue as well as long term, high-spending customers and family groups, writes Erik Couture
Vic Bozzo is senior vice president of worldwide sales and marketing at Telarix. Here he tells VanillaPlus that consumer big data projects are not the only means by which CSPs can benefit from business intelligence. By sharing data on peering, roaming and bilateral deals amongst themselves, they can streamline the process of working together and ensure they are getting the optimum out of their relationships. Critically, as the value chain diversifies and retailers, OTTs and other third parties become more enmeshed in the CSP value chain, such relationships will proliferate and greater insights will be required. Ultimately, success will come from creating business-to-business platforms that deliver real business intelligence to companies across the market.
How do CSP’s engage with their subscribers and provide a superior service when they are no longer locked in and can leave on a whim? The answer is to become a data-driven company to deliver a personalised and relevant customer experience, write Julie Stoughton and Rani Goel
Flexibility, accelerated time to market and cost savings can all be achieved if CSPs take the right approach to cloud and cloud billing, writes Ric Vicari
BSS transformation as we know it is over, it’s time to get strategic and plan for a fully digital future, writes Jennifer Kyriakakis
Effective partnering between specialist vendors offers CSPs the best opportunity to build an agile BSS environment, writes Cyril Dolan
Tony Jackson explores whether innovative approaches to policy control and charging, combined with network functions virtualisation, can give digital service providers the agility they need to meet customer expectations