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NFV orchestration must be capable of managing and sustaining virtualised critical infrastructure Featured
As with any new technology, NFV requires the right implementation in order for CSPs to realize the benefits to the full, writes Guy Daley

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CSPs – you should be making more money Featured
Who will become the Amazon of telecoms? Numerous industries have already discovered that pricing can be an effective strategic lever – now it’s time for CSPs to do the same, and to finally realize financial returns that match the actual value to their customers, write Linda Austin and Chris Yeadon

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OTT applications and carrier IPX come together to help CSPs monetise their investments Featured
The intersection between OTT applications and carrier IPX is quickly growing, creating an immediate need for both sides to monetise their investments, write Vic Bozzo and Lisa Tovar

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Heart, lungs and soul: the coming battle for digital ascendancy Featured
For most CSPs, digital transformation will take place within the next five years and during that time five significant changes will occur, writes Jennifer Kyriakakis

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How CSPs can take their share of the $47bn real-time offers opportunity Featured
Philip Hogan is a founder of real-time BSS company Openet and is currently the company’s general manager of sales and services. He tells VanillaPlus that communications service providers have the tools available to generate a highly accurate picture of the needs of their customers. The key to extracting revenue from that picture is to use it to establish real-time context-aware offers that customers welcome and are willing to pay for

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NFV is more than just a network change Featured
Network Functions Virtualisation (NFV) completely changes how communication networks are designed, built and managed by pulling the functions necessary to run networks off proprietary hardware and placing them on open-architecture-based servers. Network element functions can then be deployed where required, when required, and scaled on demand, thus greatly improving infrastructure utilisation, significantly improving the network cost curve growth, and enabling faster, more flexible service introduction, writes Ronnie Neil.

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Embedded policy management – the DNA of next generation billing Featured
Communications business models are changing rapidly. Communications service providers (CSPs) are rethinking their roles in the digital world and must adapt their processes, structures and cultures to compete. They must switch from supporting business models to providing information during, or even before the event takes place. Most, if not all CSPs understand and agree that real-time responsiveness is vital in order to remain competitive, writes Olaf Vieselmann.

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It’s time providers act upon insights to deliver the right video ser vice quality Featured
When managing video service delivery, mere data isn’t enough to reach higher operational efficiency, the right service quality level and achieve better customer understanding. You need actionable insights and now’s the time to act, says Mikael Dahlgren

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CSPs rely on superior customer experience to create differentiation Featured
Customer experience provides a means for CSPs to set themselves apart from their rivals, but the task is not straightforward, writes Jarkko Multanen

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Why CSPs must focus on the most profitable customers Featured
The days of one-size-fits-all service levels in telecoms are rapidly coming to an end. Falling revenues from traditional voice and text services are driving CSPs to focus on high value customer segments, in particular large enterprises that deliver significant revenue as well as long term, high-spending customers and family groups, writes Erik Couture

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Vic Bozzo is senior vice president of worldwide sales and marketing at Telarix. Here he tells VanillaPlus that consumer big data projects are not the only means by which CSPs can benefit from business intelligence. By sharing data on peering, roaming and bilateral deals amongst themselves, they can streamline the process of working together and ensure they are getting the optimum out of their relationships. Critically, as the value chain diversifies and retailers, OTTs and other third parties become more enmeshed in the CSP value chain, such relationships will proliferate and greater insights will be required. Ultimately, success will come from creating business-to-business platforms that deliver real business intelligence to companies across the market.

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In the rush to be seen as big data players, many IT vendors are contributing to the hype but not to the solution. So what, exactly, asks Thomas Vasen, is a big data platform, particularly for CSPs?

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Telecoms engineers used to call the era of voice communications, Vanilla-Only. There was just one flavour on offer. This is the era of multiple communication systems. This is the era of VanillaPlus

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