25May2013

VanillaPlus - Driving Profits for Communication Service Providers - CSPs, OSS/BSS

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Time is money. That sounds like a cliché, but it’s also the truth when it why mobile CSPs are getting serious about slashing the lead time for developing and launching services, writes Robert Emery

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Big data in telecoms should not be a nightmare. It’s an opportunity. For instance, in the financial industry the pursuit of innovation will allow transactions to be completed 5 milliseconds faster – now that’s real time. Here, Edoardo Rizzi explains how CSPs can embrace a new paradigm and gear up to capture and manage this new, real-time opportunity.

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It’s no secret that competition among communications service providers (CSPs) has intensified. And customers have learned to churn, that is, blithely switch from one provider to another. That’s revenue walking off the balance sheet and big data analytics can stop it, writes Syed Mahmood, senior product marketing manager – analytics for Tibco Spotfire

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The impact of the global financial crisis and saturation of telecoms markets across the globe has compelled operators and investors to look into more profitable revenue streams such as mobile content and applications. Based on these market trends, investors are shifting their valuation criteria from revenue growth to return on investment. This calls for operators to chalk out new plans and manage their biggest investment line item – network capex, explains Vinod Kumar.

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The mobile market is an increasingly competitive environment and the rise of new entrants such as OTT players is changing the rules of the game by bypassing the CSPs and striking up direct relationships with subscribers. The big data they hold provides CSPs with a means to fight back. Here, Yann Chevalier explains how they can use their data improve customer value management.

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Telecoms industry, we have a problem Featured
While the wireless industry has the components – especially with big data – to prevent disaster, it is reaching an Apollo 13 moment, writes Rob Chimsky In the classic film Apollo 13, there is a dramatic moment when the NASA engineers dump a collection of parts available on the spaceship from which they must create a life saving air scrubber in a matter of hours or the entire crew will die. As happens in Hollywood and occasionally in real life, the engineers succeed in the nick of time, enabling the crew to return safely to Earth.

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There are many mobile operators who regard a green indication for their network as a sign that it’s not only good to go, but that their subscribers are satisfied. Announcing his company's new, enriched capability as the first Telecoms Intelligence Provider, Lyn Cantor explains why green lights don’t provide enough insight and how CSPs can gain far more by taking a four-dimensional approach.

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As business models evolve, a wide range of business processes are prime candidates for managed services. CSPs are evaluating whether any of their numerous business applications, processes, infrastructure and operations can be better managed by a partner, writes Alam Gill

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The opportunities of LTE are here and they’re here now. The dilemma is that they bring a raft of sizeable challenges with them. CSPs are concerned about integration and handovers, among other things – straddling what will eventually become a transition from the 2G and 3G environment to the new world of LTE. Richard Kenedi explores the pressures CSPs face. It’s about more than creating a roadmap to get there, he suggests; it’s about gathering real and actionable insights into the landscape that awaits at the final destination.

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People have been paying through their mobile phones for a while now – but often only for products designed for mobiles, such as ringtones. Now mainstream purchases on your communications service provider’s (CSP) invoice through smartphones are becoming a reality, thanks to direct billing, which connects a merchant directly through an enabler to the CSP’s billing system. Here, Frédéric Deman, chief executive officer of Netsize, a direct billing enabler, explores what this means for end users, application stores and CSPs.

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Managing service quality to retain customers is fundamental for TV operators’ growth and profitability, says Johan Görsjö

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Direct operator billing – the charging of purchases onto a mobile user’s phone bill – will enable new revenue streams for mobile operators and bring them squarely into the e-commerce arena, explains Michael de Jongh

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Telecoms engineers used to call the era of voice communications, Vanilla-Only. There was just one flavour on offer. This is the era of multiple communication systems. This is the era of VanillaPlus

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