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Vice President & CTO Telecoms
IBM Tivoli Division
Scorecard adds third European customer for subscriber, service analysis
2008-10-24 18:10:48
TORONTO, CANADA. October 16, 2008 – Scorecard Systems, Inc has been selected by UK operator Kingston Communications to provide the broadband and telecoms provider with a more robust and rich subscriber and service analysis capability from its traditional fixed line operations to complicated hosted and multi-site networking services.
A leader in reporting and analysis solutions for cable, broadband and telecommunications companies, Scorecard’s systems are designed to drive deeper, more accurate analysis of customer activity and reduce commission and acquisition costs, and put greater analytical ability directly in the hands of end users.
Kingston Communications is the third European operator to partner with Scorecard Systems. The company’s subscriber and service analysis system has been deployed at dozens of carriers and currently measures results for over 100 million subscribers.
Scorecard Systems’ Subscriber Analysis application will provide KC with increased visibility into customer and service activity, particularly surrounding upgrade/downgrade paths between various products and bundle packages, and will ensure “one version of the truth” for reporting throughout the organisation. The solution will supplement KC’s existing Data Warehouse, allowing the company to measure customer activity, trends and behaviours using a table-based, user-configurable business rules approach that leverages subscriber industry standards customised to its specific needs. The approach enables KC to avoid “hard-coding,” business rules typical to home-built subscriber analysis systems. The rules are applied automatically at the subscriber/service/billing code level, with the results made available to any number of query, reporting, OLAP or other tools.
“The Subscriber Analysis Application will allow us to integrate
all of our voice, data, mobile and hosting business rules into one application
with the ability to quickly drill down to customer detail a critical advantage
in our competitive marketplace,” said Ben Wrigley, business intelligence manager of Kingston Communications. “The solution will enable us to quickly
evaluate the success of campaigns and new product launches, and ensure all of
our users have one, auditable, accurate source of data for customer activity,
without having to build such a solution in-house.”
“The Scorecard solution allows
companies to rapidly respond to market conditions, determine any challenges
with their business model and maintain low churn rates at both a subscriber and
value added service level,” said Simon Marwood, Scorecard's CEO. “Kingston
Communications has the scale and resilience of a large network operator and the
flexibility and market knowledge of a specialist solutions provider, a valuable
combination in today’s climate.”
Filed under: Billing Contract News Network Operators/VNOs Business & Subscriber Intelligence