Throughout the incredible journey of the telecom OSS/BSS sector over
the last 10 years, VanillaPlus has remained a reliable source of both key
news but also informative, objective and thought-provoking assessments of
the key trends which have shaped our industry. I am looking forward to
VanillaPlus and their more recent Stream journal continuing to play a key
role in providing valuable insights as we enter one of the most exciting
phases of the telecoms OSS/BSS market evolutions.
Kieran Moynihan
Vice President & CTO Telecoms
IBM Tivoli Division
Amdocs unifies its m-commerce, search and advertising
2008-02-15 18:54:00
Amdocs (NYSE: DOX), a leading provider of customer experience systems, has
introduced the first unified platform for mobile service providers to offer
digital marketplaces connecting advertisers, publishers, merchants and
consumers. Talking to VanillaPlus Magazine at Mobile World Congress in
Barcelona, Spain, Moshe Kamar, general manager of the new Amdocs division
reported that the new platform from its Advertising, Commerce and Entertainment
(ACE) division integrates the Amdocs Search and Digital Advertising system with
the mobile commerce systems of Amdocs Qpass to offer service providers new
business models and revenue streams, such as ad-sponsored content.
The Search and Digital Advertising solution was launched in January as a key
part of the Amdocs Customer Experience Systems (CES) product portfolio. It
leverages service providers’ valuable assets, including subscriber data and
network infrastructure, to provide the end customer with more targeted and
personalised advertising. By combining the solutions with Amdocs Qpass, its
digital commerce offering that has processed nearly one billion transactions
since 2003, service providers can offer consumers a fully personalised
experience with both targeted ads and content recommendations.
Unlike other
siloed platforms, Amdocs’ unified solution enables service providers to support
and offer complex and evolving business models, streamlining processes and
offering consumers exciting new ways of interacting with digital content. For
example, service providers can offer a wide range of purchasing options, from fully
consumer-funded to ad-sponsored content.
Said Kamar: "Four key assets were working in silos; Amdocs Qpass, the
Advertising & Media Division, Search & Digital Advertising, andn Open
Market which allows merchants to distribute digital goods, as well as charging
to the phone bill."
Service providers will also find experienced insight from the Amdocs Consulting
Division to help effectively introduce and optimise the revenue potential of
new services through counsel on process analysis, best practices, partner
assessment and business relationship optimisation, and data analysis.
“Combining our solutions into one ecosystem helps service providers offer a
more cohesive and personalised experience for their customers without heavy
investments in negotiating digital commerce relationships,” said Charles Born,
vice president of corporate communications for Amdocs. “With 25 years of
unmatched expertise in delivering solutions to the world’s leading service
providers and the deep relationships we have with content providers through
Qpass, Amdocs’ comprehensive solution helps service providers quickly establish
themselves in the value chain in the most efficient manner.”stablish themselves in the value chain in the most
Filed under: Mobile Content Company News Mobile Ads Marketing & Search