Throughout the incredible journey of the telecom OSS/BSS sector over
the last 10 years, VanillaPlus has remained a reliable source of both key
news but also informative, objective and thought-provoking assessments of
the key trends which have shaped our industry. I am looking forward to
VanillaPlus and their more recent Stream journal continuing to play a key
role in providing valuable insights as we enter one of the most exciting
phases of the telecoms OSS/BSS market evolutions.
Kieran Moynihan
Vice President & CTO Telecoms
IBM Tivoli Division
Orange World portal launched in Austria with ChangingWorlds
2008-09-24 12:24:36
Sept 24, 2008. Dublin, Ireland & Vienna, Austria. The Orange World portal has today been launched for Orange Austria’s two million subscribers, following work done by ChangingWorlds, a leading provider of intelligent mobile portals and data personalisation solutions for mobile operators.The latest launch extends the Orange World brand to 28 countries worldwide. This is an important strategic step for Orange as it increases the footprint of one of the world’s strongest telecoms brands.
The new Orange World portal offers a wide range of news, music, entertainment and gaming content to subscribers. Based on ChangingWorlds’ ClixSmart Intelligent Portal Platform, it offers a dynamic, multilingual portal, with content presented in an easily accessible layout that enables users to quickly reach topics of interest.
ClixSmart’s intelligent content discovery capabilities ensure that content is relevant to individual users and is optimally presented on the user’s handset by leveraging the device’s capabilities to maximum effect.
ClixSmart’s intuitive multi-portal management features have enabled Orange to create a compelling and user-friendly Orange World service that optimises the user experience for subscribers. It is said to have been easily integrated with Orange’s infrastructure systems and content providers. ClixSmart’s ‘one-click’ publishing capabilities will help to minimise time-to-market with new mobile internet services while simultaneously reducing portal administration overheads.
Speaking today, Günter Lischka, head of marketing from Orange Austria said: “The Orange ethos is to make mobile communications more simple, human and compelling and ChangingWorlds' portal and personalisation solutions are an integral element of this strategy. We are very impressed with how quickly and smoothly we have been able to switch from the old ONE portal to the new Orange World portal and we are excited about the benefits that it will bring to our customers."
Also speaking today, Oliver Cavanagh, ChangingWorlds’ business development director for Central Europe said “Having worked with Orange Austria since May 2007, we are delighted to have contributed to the launch of their new Orange World portal. Orange is an exciting and innovative mobile operator and is a great addition to the very competitive Austrian market. We look forward to helping them deliver an even more compelling mobile internet experience to their customers in the future by leveraging ClixSmart’s leading edge mobile content delivery and personalisation technology.”
Filed under: Mobile Content Games & Gaming Music & Audio Contract News Mobile operators/MVNOs Service Provisioning & Activation