Throughout the incredible journey of the telecom OSS/BSS sector over
the last 10 years, VanillaPlus has remained a reliable source of both key
news but also informative, objective and thought-provoking assessments of
the key trends which have shaped our industry. I am looking forward to
VanillaPlus and their more recent Stream journal continuing to play a key
role in providing valuable insights as we enter one of the most exciting
phases of the telecoms OSS/BSS market evolutions.
Kieran Moynihan
Vice President & CTO Telecoms
IBM Tivoli Division
Will Yahoo's play for mobile pay off? - New report
2008-07-23 08:39:58
London, UK, 23 July 2008. Yahoo, the number two internet search engine, currently leads in mobile web
destinations due to an aggressive play to capitalise on the still emerging
mobile search and advertising space. Google,
Microsoft, AOL, and other players are all jockeying to be first to pocket
profits from the most lucrative market to arise since internet search and
shopping. Advertisers will spend US$1.8 billion on mobile media in 2007, which
visiongain predicts will rise to $17.5 billion by 2012.
In a new report,
visiongain explores Yahoo’s strategy in mobile in the medium-term future, and
discusses the significant opportunities and threats that the company poses to
current industry players. How will Yahoo affect your operations? Should you be working with the company
to leverage its expertise in mobile search and advertising, or would you be
better off working with one of its competitors instead?
Is Yahoo likely to launch a VoIP phone leveraging current partner eBay's
Skype or an enhanced version of its own Yahoo! Voice? 3 recently became the
first operator to offer a mass market device tailor-made for free
calling over the internet from a mobile. Now, all of Skype's 246 million
registered users can be reached for free with the 3 Skypephone. Will Yahoo
produce a similar device, or will it enter this deal in a very big way
considering Yahoo already has partnered with 3 to provide Yahoo! Go for Mobile
2.0 to 3 Group customers in the UK, Italy, Ireland, Sweden, and Denmark, with
other 3 Group markets expected to follow by year end? This report addresses
bleeding edge issues Yahoo and the industry face, providing insightful analysis
on deals, market plays, and future mergers yet to be explored in other
studies.
The report tackles several key questions:
• What are Yahoo’s strategic visions and future plans in
mobile?
• How will Yahoo’s model perform in the mobile landscape?
• What
are Yahoo’s current activities in this space?
• What strategies and
opportunities are open to Yahoo in mobile?
• Will Yahoo launch a VoIP or
cellular phone?
• Will Google’s text ads be overshadowed by Yahoo’s mobile
display ads?
For more information on the report contact Qahramon Ikromov at:
telecoms.conferences1@conferencesandreports.com
Filed under: Mobile Content Company News Mobile Ads Marketing & Search Mobile operators/MVNOs Opinion