ariesoGEO aims for faster, more accurate subscriber data collection

Throughout the incredible journey of the telecom OSS/BSS sector over the last 10 years, VanillaPlus has remained a reliable source of both key news but also informative, objective and thought-provoking assessments of the key trends which have shaped our industry. I am looking forward to VanillaPlus and their more recent Stream journal continuing to play a key role in providing valuable insights as we enter one of the most exciting phases of the telecoms OSS/BSS market evolutions.

Kieran Moynihan
Vice President & CTO Telecoms
IBM Tivoli Division

2008-07-07 16:55:13

Current subscriber data monitoring techniques often provide data that is incomplete or imprecise, leading to unnecessary and ineffective expenditure without solving the real network issues. Now, wireless network optimisation provider, Arieso has launched a geo-location event observer, ariesoGEO, for network performance monitoring and optimisation.

Using the new software, which is compatible with both UMTS and CDMA2000 networks, operators will be able to pinpoint technical performance issues as and when they occur, based on the subscribers’ experience.

Through the real-time, automated collection and analysis of existing data, ariesoGEO enables operators to solve potential network faults before subscribers are aware of them, thus reducing churn and minimising operating costs.

ariesoGEO collects data transmitted by mobiles in the normal course of conducting a call and requires no additional hardware, such as GPS handsets. By geo-locating tens of millions of calls per minute, ariesoGEO reportedly creates a true-to-life picture of network performance as witnessed by the networks’ subscribers, whether they are indoors or outdoors, or in business or residential areas, and at any time of the day, any day of the week.

ariesoGEO was recently used by a tier-1 US operator to identify critical problem areas within its network, in order to gain the maximum return from a limited budget. The outcome was said to be a dramatic improvement in all of the operator's strategic KPIs, including a 24% reduction in dropped calls.

Shirin Dehghan, CEO of Arieso, commented: “By providing access to more accurate and timely data, ariesoGEO will enable operators to focus their resources and drastically reduce their CapEx and OpEx for both current and future network developments. ariesoGEO will, for the first time, enable operators to really know how their network is functioning at any given time or location.”

Dehghan added: “Access to information of this quality that allows you to spot and correct the kinds of faults that lead to unhappy customers and increased churn is unprecedented. Knowing what the subscriber is experiencing, without the need to invest in expensive probes, will give operators a huge competitive advantage.”

ariesoGEO estimates the geographical location of mobile subscribers, and identifies the spatial characteristics of the subscriber profile and network performance, enabling operators to visualize a diverse set of metrics in the form of high-resolution maps and detailed charts or reports. These metrics may range from explicitly financial (e.g. revenue and ROI) to technical (e.g. interference and call drops) Key Performance Indicators.

Filed under: New Products OSS CRM & Customer Care Mobile operators/MVNOs Test & Measurement