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Throughout the incredible journey of the telecom OSS/BSS sector over the last 10 years, VanillaPlus has remained a reliable source of both key news but also informative, objective and thought-provoking assessments of the key trends which have shaped our industry. I am looking forward to VanillaPlus and their more recent Stream journal continuing to play a key role in providing valuable insights as we enter one of the most exciting phases of the telecoms OSS/BSS market evolutions.

Kieran Moynihan
Vice President & CTO Telecoms
IBM Tivoli Division

T-Mobile Germany launches Comverse and Jamba’s Fun Broker off-deck ringback tones

2008-02-01 16:56:10

Commercial implementation of the Fun Broker off-deck ringback tone platform at T-Mobile Germany, a unit of Deutsche Telekom has gone live. This was enabled by Comverse, a supplier of software and systems for enhanced communication and billing services, with Jamba, a provider of digital entertainment services, and a joint venture between News Corporation and VeriSign.

Now available globally, Fun Broker allows content providers to sell ringback tones directly from their portals. Integrating ringback tones into the dynamic off-deck content retail market helps subscribers to personalise ringback tones easily from multiple media sources, which can increase the service’s penetration. Fun Dial, Comverse's popular ringback tone service, allows users to personalise ringing and busy signals with music and content to entertain callers waiting for the phone to be answered.

The entry of leading content players like Jamba into the ringback tone service arena will increase user awareness and choice, which can generate substantial new traffic and revenue in ringback tone content.

Lee Fenton, COO at Jamba said: "Operators have too much to do already to successfully take on the entire burden of constant promotion of ringback tones. By turning to Jamba and Comverse, T-Mobile gains energetic and motivated market-savvy content and service delivery partners, and benefits from our highly popular portal fordigital entertainment."

Filed under: Mobile Content New Products Music & Audio Contract News