Throughout the incredible journey of the telecom OSS/BSS sector over
the last 10 years, VanillaPlus has remained a reliable source of both key
news but also informative, objective and thought-provoking assessments of
the key trends which have shaped our industry. I am looking forward to
VanillaPlus and their more recent Stream journal continuing to play a key
role in providing valuable insights as we enter one of the most exciting
phases of the telecoms OSS/BSS market evolutions.
Kieran Moynihan
Vice President & CTO Telecoms
IBM Tivoli Division
TALKING HEADS: CEM duo tell of role in raising revenues
2008-04-01 18:17:48
In an Exclusive interview in the April issue of VanillaPlus (out April 10), Arantech's CEO and founder, Brendan McDonagh and James Doyle, the company's vice president of Marketing & Product Management talk candidly about Arantech's evangelising role in CEM (customer experience management) for telcos.
The goal is not just raising customer satisfaction levels, but improving revenues too. And work for the likes of T-Mobile Austria, as well as leading Irish and German wireless network operators is paying dividends. Following a re-direction for the company in 2000, Arantech has been able to double its revenues (year-on-year) over the last three years.
Referring to the company's "nimble" reactions to changing customer demands, McDonagh told VanillaPlus: "It is those dynamics that give us an edge when comparing ourselves against the slower moving giants like IBM."
Full report in VanillaPlus April 2008 issue. To subscribe to future issues contact: subs@vanillaplus.com
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