Throughout the incredible journey of the telecom OSS/BSS sector over
the last 10 years, VanillaPlus has remained a reliable source of both key
news but also informative, objective and thought-provoking assessments of
the key trends which have shaped our industry. I am looking forward to
VanillaPlus and their more recent Stream journal continuing to play a key
role in providing valuable insights as we enter one of the most exciting
phases of the telecoms OSS/BSS market evolutions.
Kieran Moynihan
Vice President & CTO Telecoms
IBM Tivoli Division
Comarch integrates LBS with instant messaging
2008-03-20 18:33:47
MobiLoc is a new system from Poland's Comarch that integrates the instant communication of
mobile users with a mobile presence that they
can control. The
system can be used with all popular mobile platforms and devices including
mobile phones, PDAs, smartphones as well as PCs.
The user tailors and decides
whether he or she uses the complete version of the software together with
detailed maps on his mobile terminal or just a ‘lite’ version with
more detailed information obtained via a PC. This approach minimises the problem
of illegible information being displayed on a small mobile screen. The user
decides what information is crucial for him, what is to be accessed instantly and
what to check later in the office using a PC.
"Technologies like LBS, allowing a user to precisely determine their position, have become popular due to their usage in automotive navigation systems. Comarch MobiLoc adds more content to this application integrating existing communication, social communities and information services with localisation opportunities. When my friends are close, I want to be notified. I would certainly call or IM them if I know they are 400 metres away. I want to search for new contacts, new places and new pubs just around the corner," says Stanisław Zbroja, senior product manager, Comarch SA.
The solution creates new opportunity for location commerce enabling a mobile user to obtain immediate information, not only about a location but also about nearby hotels, restaurants, ATMs, hospitals, pubs, offices and car parks. The information can be obtained either as a query from a mobile terminal user or it can be pushed as an advertisement, together with basic information, a map and instructions how to get to the place.
Filed under: Mobile Content Billing New Products Mobile Ads Roaming Mobile operators/MVNOs