• Home
• News
• Event Diary
• Upcoming Features
• Subscribe
  • Archive
• Directory
• Contact
• Talking Heads
  • Orga Systems cures operator headaches
  • QoS: An end to end matter for Tektronix
  • Round Table: Interconnect brokers, Music...
• Expert Opinions
  • Bandwidth Policy: Get smart
  • Intelligence: Customer value enhancement
  • Inventory: Re-invented for next generation
  • Latin America: Story behind the growth
  • Multi-play Billing: A winning strategy
  • Network Performance: GEO-location
  • Pricing: More value from your value chain
  • Roaming Fraud: Meet NRTRDE regulations
  • Wholesale: Next gen business models
• Event Brochures
  • Optimising OSS & Service Provisioning
• Articles & Downloads

 

Throughout the incredible journey of the telecom OSS/BSS sector over the last 10 years, VanillaPlus has remained a reliable source of both key news but also informative, objective and thought-provoking assessments of the key trends which have shaped our industry. I am looking forward to VanillaPlus and their more recent Stream journal continuing to play a key role in providing valuable insights as we enter one of the most exciting phases of the telecoms OSS/BSS market evolutions.

Kieran Moynihan
Vice President & CTO Telecoms
IBM Tivoli Division

Mobile Ads

Amdocs unifies its m-commerce, search and advertising

Amdocs (NYSE: DOX), a leading provider of customer experience systems, has
introduced the first unified platform for mobile service providers to offer
digital marketplaces connecting advertisers, publishers, merchants and
consumers. Talking to VanillaPlus Magazine at Mobile World Congress in
Barcelona, Spain, Moshe Kamar, general manager of the new Amdocs division
reported that the new platform from its Advertising, Commerce and Entertainment
(ACE) division integrates the Amdocs Search and Digital Advertising system with
the mobile commerce systems of Amdocs Qpass to offer service providers new
business models and revenue streams, such as ad-sponsored content.



The Search and Digital Advertising solution was launched in January as a key
part of the Amdocs Customer Experience Systems (CES) product portfolio. It
leverages service providers’ valuable assets, including subscriber data and
network infrastructure, to provide the end customer with more targeted and
personalised advertising. By combining the solutions with Amdocs Qpass, its
digital commerce offering that has processed nearly one billion transactions
since 2003, service providers can offer consumers a fully personalised
experience with both targeted ads and content recommendations.



Unlike other
siloed platforms, Amdocs’ unified solution enables service providers to support
and offer complex and evolving business models, streamlining processes and
offering consumers exciting new ways of interacting with digital content. For
example, service providers can offer a wide range of purchasing options, from fully
consumer-funded to ad-sponsored content.



Said Kamar: "Four key assets were working in silos; Amdocs Qpass, the
Advertising & Media Division, Search & Digital Advertising, andn Open
Market which allows merchants to distribute digital goods, as well as charging
to the phone bill."



Service providers will also find experienced insight from the Amdocs Consulting
Division to help effectively introduce and optimise the revenue potential of
new services through counsel on process analysis, best practices, partner
assessment and business relationship optimisation, and data analysis.



“Combining our solutions into one ecosystem helps service providers offer a
more cohesive and personalised experience for their customers without heavy
investments in negotiating digital commerce relationships,” said Charles Born,
vice president of corporate communications for Amdocs. “With 25 years of
unmatched expertise in delivering solutions to the world’s leading service
providers and the deep relationships we have with content providers through
Qpass, Amdocs’ comprehensive solution helps service providers quickly establish
themselves in the value chain in the most efficient manner.”stablish themselves in the value chain in the most

Comarch integrates LBS with instant messaging

MobiLoc is a new system from Poland's Comarch that integrates the instant communication of
mobile users with a mobile presence that they
can control. The
system can be used with all popular mobile platforms and devices including
mobile phones, PDAs, smartphones as well as PCs.



The user tailors and decides
whether he or she uses the complete version of the software together with
detailed maps on his mobile terminal or just a ‘lite’ version with
more detailed information obtained via a PC. This approach minimises the problem
of illegible information being displayed on a small mobile screen. The user
decides what information is crucial for him, what is to be accessed instantly and
what to check later in the office using a PC.

 

"Technologies like LBS, allowing a user to
precisely determine their position, have become popular due to their usage in
automotive navigation systems. Comarch MobiLoc adds more content to this
application integrating existing communication, social communities and
information services with localisation opportunities. When my friends are close,
I want to be notified. I would certainly call or IM them if I know they are 400
metres away. I want to search for new contacts, new places and new pubs just
around the corner," says Stanisław Zbroja, senior product manager, Comarch
SA.

 

The
solution creates new opportunity for location commerce enabling a mobile user to
obtain immediate information, not only about a location but also about nearby hotels, restaurants, ATMs, hospitals, pubs, offices and car parks.
The information can be obtained either as a query from a mobile terminal user or
it can be pushed as an advertisement, together with basic information, a map and
instructions how to get to the place.

Mobile service providers face challenging times in middle of next decade, iSuppli study says

El Segundo, California, USA, July 8, 2008 — The gloomy findings of a mobile social networking study have been released in a White Paper by its authors, iSuppli Corp.  In it they predict that the Technology,
Media, and Telecoms (TMT) business will undergo a fundamental
transformation during the next 10 years, courtesy of the coming wireless social
networking revolution. Because of this, iSuppli Corp.
believes, content providers, advertisers, telcos and
electronics suppliers — must transform their business strategies as well if they
want to maintain their relevance in the coming years.

Said Derek Lidow, president and chief executive officer at iSuppli, “The shifts
will impact most value-chain participants, and will be highly
interrelated." With
today’s TMT business representing 5% of global Gross Domestic Product, these industry realignments will have
impacts far
beyond the value chain itself.  Major
findings of this study include:

·          Within 10 years, Social Networking + Me
(SME), primarily driven by wireless devices, will become ‘must-have’
applications and devices for global consumers.

·          Although there have not been any
successful implementations of wireless social networking to date, the widespread
adoption of mobile Internet devices like the iPhone will spur an entirely new
generation of wireless social networking businesses and business models starting
in 2009.

·          Many wireless service providers
will face very challenging times in the middle years of next decade as intense
battles break out against alternate providers of wireless access over who
controls the distribution of all the content and services that will be enabled,
and will be highly sought after by wireless subscribers.

·          By 2020, there will be close to 7
billion wireless accounts, with many individuals having more than one account,
and with wireless communication devices being the primary communication, service
and content delivery channel for virtually all users.

·          Basic wireless social networking
service could be provided for a global average of around $15.30 per month per
user, using constant 2007 U.S. dollars.

iSuppli has summarized the findings from
its wireless social networking study in a new whitepaper, entitled: Social
Networking Wireless Social Networking Revolution Set to Reshape Global Tech
Industry.

www.isuppli.com

Will Yahoo's play for mobile pay off? - New report

London, UK, 23 July 2008.  Yahoo, the number two internet search engine, currently leads in mobile web
destinations due to an aggressive play to capitalise on the still emerging
mobile search and advertising space.  Google,
Microsoft, AOL, and other players are all jockeying to be first to pocket
profits from the most lucrative market to arise since internet search and
shopping.  Advertisers will spend US$1.8 billion on mobile media in 2007, which
visiongain predicts will rise to $17.5 billion by 2012.



In a new report,
visiongain explores Yahoo’s strategy in mobile in the medium-term future, and
discusses the significant opportunities and threats that the company poses to
current industry players.  How will Yahoo affect your operations? Should you be working with the company
to leverage its expertise in mobile search and advertising, or would you be
better off working with one of its competitors instead?

Is Yahoo likely to launch a VoIP phone leveraging current partner eBay's
Skype or an enhanced version of its own Yahoo! Voice?  3 recently became the
first operator to offer a mass market device tailor-made for free
calling over the internet from a mobile.  Now, all of Skype's 246 million
registered users can be reached for free with the 3 Skypephone.  Will Yahoo
produce a similar device, or will it enter this deal in a very big way
considering Yahoo already has partnered with 3 to provide Yahoo! Go for Mobile
2.0 to 3 Group customers in the UK, Italy, Ireland, Sweden, and Denmark, with
other 3 Group markets expected to follow by year end? This report addresses
bleeding edge issues Yahoo and the industry face, providing insightful analysis
on deals, market plays, and future mergers yet to be explored in other
studies.



The report tackles several key questions:

• What are Yahoo’s strategic visions and future plans in
mobile?

• How will Yahoo’s model perform in the mobile landscape?

• What
are Yahoo’s current activities in this space?

• What strategies and
opportunities are open to Yahoo in mobile?

• Will Yahoo launch a VoIP or
cellular phone?

• Will Google’s text ads be overshadowed by Yahoo’s mobile
display ads?



For more information on the report contact Qahramon Ikromov at:

telecoms.conferences1@conferencesandreports.com

IBM software mimics PC features on mobile devices