CellMining Ltd. has announced that it has successfully closed a Series A funding round with a total value of $5 million, led by Lazarus Israel Opportunities Fund. This investment will help fund the company as it further develops its pioneering subscriber-centric mobile network optimisation capabilities, and will help it to expand into new markets.
CellMining’s Behavior-Based SON™ solution analyses the subscriber network experience in a unique way, identifying usage patterns to optimise network performance based on Customer Experience Management (CEM) metrics. This goes far beyond the capabilities of existing SON technologies, which offer mobile network operators (MNO) only limited ability to understand, measure and improve their subscriber experience. This disruptive technology aligns with a shift in the SON solution roadmap predicted by SNS Research in a recent report, which stated that implementations will start to focus towards optimising end user experience by dynamically adjusting the network based on QoE (Quality of Experience) and QoS (Quality of Service) related information derived from the user.
“No other company provides this depth of SON and CEM integration into a single platform, which delivers intelligent network optimisation powered by subscriber experience analytics,” said Greg Snipper, CEO of CellMining. “This investment acknowledges the rapidly-growing demand for CellMining’s solutions, and will enable us to continue building the world’s most advanced CEM-based SON technologies based on big data analytics. In the months ahead, we plan to significantly expand our operations in terms of both the technology and our market reach.”
“With subscribers demanding a seamless user experience, and with data-hungry apps making ever greater demands on network capacity and availability, MNOs are under enormous pressure to maintain a flexible and responsive network,” said Brian Abrams, partner at Lazarus. “We believe that we’re now at the start of a second wave in the SON revolution, and that CellMining’s technology is at the forefront of what we call SON 2.0. We think this will be a game changer for the industry.”
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