xMatters, inc., a company in communication-enabled business processes, has announced a key senior appointment to drive the company’s EMEA channel programme, a strategy that represents the next step of the firm’s expansion.
George Biry joins xMatters as Director, EMEA Channels & Alliances and will be responsible for evolving the channel programme to build an even stronger partner ecosystem. He will work closely with resellers, telcos, technology partners and system integrators across EMEA. George will be responsible for leading the strategy of recruiting and managing these partners, in order to expand the firm’s customer base.
George brings with him more than 20 years of experience in running channel and alliance programmes in EMEA, having previously worked at Ping Identity, QLogic and McData Corp. Most recently George served as Director of Business Development EMEA at Ping, where he built a successful partner programme, including resellers, system integrators, telcos and consulting partners. Here, he led the growth of the EMEA channel share, which increased from 34% to 44% over a 9-month period.
Teon Rosandic, VP, EMEA, xMatters said: “Our evolving channel strategy is important in helping us grow the company and expand our customer base even further across EMEA. We are delighted that George, with his vast industry experience and channel pedigree, is now on-board and already making this strategy a reality across the region.”
He continued: “With our global customer base and worldwide operations, we offer our partners an advanced SaaS communications platform that provides a competitive advantage by effectively managing their customers’ communication and alerting issues.”
xMatters’ global customers rely on its award-winning intelligent communications layer to solve two-way enterprise-wide communications and alerting challenges. The technology automatically pinpoints and alerts the required individuals, IT teams and/or external service providers needed to coordinate and collaborate to quickly produce a resolution to rectify a critical IT or business disruption.
George Biry Director, EMEA Channels & Alliances said: “xMatters is growing rapidly; and a renewed global focus on the channel represents the next step of the expansion across EMEA. The company has seen huge growth, amazing customer wins and has in place a quality team that is dedicated to providing the best technology and service possible to its customers and partners.”
