To support the launch of the Managed SMS Service offering, Anam has appointed Hugh Carberry as senior commercial analyst to its managed services team. Prior to joining Anam, Carberry spent more than ten years at Telefónica O2 where his responsibilities included interconnect reconciliation and billing, Premium SMS billing and settlement, direct carrier billing and application-to-peer (A2P) SMS billing.
In his role at Anam, Carberry will use his first-hand operator experience to advise on the operational and budgetary challenges faced by mobile operators so Anam’s services are developed in-line with current and future market expectations.
Brian D’Arcy, the chief commercial officer at Anam, said: “The development of the Managed SMS Services is designed to address some of the biggest challenges facing mobile operators. They are unable to reap the rewards of the growth in the A2P SMS market due to traffic terminating on their network without their knowledge so they cannot bill for it, and their subscribers are receiving spam. In order to leverage the benefit of A2P revenue monetisation mobile operators need a combination of technical, industry and commercial know how.”
