Customers demand services that are personalised to meet their needs. For communication service providers (CSPs) to succeed in 2015-‘16 they need to understand their customers current requirements. What’s even harder, they have to anticipate the services that users might like tomorrow.
The skills of marketeers have never been so vital to the business. So, if you want to benchmark your marketing against the best in the business, just complete this BRIEF survey.
This survey by Analysys Mason and VanillaPlus* assesses the current status of marketing at telecom network operators and service providers worldwide. At the same time, it will show what CSPs consider important when deciding their future marketing strategies.
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*Any data shared during the survey will be anonymised for research and no personalised information will be published or shared with third parties. Only anonymised insights received from this survey will be released.
