Analytics is about monetising insights
Anandan Jayaraman (AJ) is chief product and marketing officer of Connectiva Systems, a key provider of analytics systems for CSPs. AJ has worldwide responsibility for Connectiva’s corporate and product strategy, product management, marketing and sales consulting. He has extensive management experience in leading change, managing global business development and driving revenue growth at enterprise software companies including SAP, Epiphany and Siebel Systems. Here, he explains the importance of analytics in providing actionable insights that enable CSPs to monetise their subscriber data.
Can CSPs use intelligence from multiple sources to win the customer experience battle?
Our VanillaPlus CEM Insight report explores how CEM is changing to take account of intelligence gathered from multiple sources of data.
The Insight contains a VanillaPlus-commissioned report from analyst firm Stratecast | Frost & Sullivan and includes features and interviews to help you gain a greater understanding of the role of CEM as the portfolio of services offered by CSPs grows
category: Expert Opinions