Analytics is about monetising insights
Anandan Jayaraman (AJ) is chief product and marketing officer of Connectiva Systems, a key provider of analytics systems for CSPs. AJ has worldwide responsibility for Connectiva’s corporate and product strategy, product management, marketing and sales consulting. He has extensive management experience in leading change, managing global business development and driving revenue growth at enterprise software companies including SAP, Epiphany and Siebel Systems. Here, he explains the importance of analytics in providing actionable insights that enable CSPs to monetise their subscriber data.
What are the next most important steps for CSPs’ data driven transformations?
Our VanillaPlus Analytics Insight report explores how the conversation has moved on from big data to using analytics to enable effective management of virtualised and hybrid networks and better monetisation of CSPs’ network, subscriber and service data.
The Insight contains a VanillaPlus-commissioned report from analyst firm Heavy Reading and includes features and interviews to help you gain a greater understanding of how the analytics discipline is maturing to become a critical CSP enabler.
category: Expert Opinions