Analytics is about monetising insights
Anandan Jayaraman (AJ) is chief product and marketing officer of Connectiva Systems, a key provider of analytics systems for CSPs. AJ has worldwide responsibility for Connectiva’s corporate and product strategy, product management, marketing and sales consulting. He has extensive management experience in leading change, managing global business development and driving revenue growth at enterprise software companies including SAP, Epiphany and Siebel Systems. Here, he explains the importance of analytics in providing actionable insights that enable CSPs to monetise their subscriber data.
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category: Expert Opinions